DA-AMAS Joint  TV Show Project with Fil-Am TV Network

"Business and Pleasure in America"

In April 2022 Queen Corazon Limelight TV Show hosted by Beauty Queen and International TV Host Queen Corazon Yellen Armenta was launched at FIL-AM TV Network, Las Vegas. The show was jointly produced by Roy R. Luga and Queen Corazon Yellen Armenta. One of the mission of the show is to promote talents, products and services of the Fil-Ams in America as well as those from the Philippines.  

[Producer/Publisher Roy R. Luga with Queen Corazon Yellen Armenta and then Philippine Consul General in Los Angeles, Adelio Angelito Cruz]

Consequently, in support of the message of the Consul General of the Philippines in Los Angeles, PhilConGen Edgar B. Badajos, to make Filipino businesses in America, a force to reckon with, Carl Magno, President/CEO of Fil-Am TV Network travelled to the Philippines. Magno meet with Roy R. Luga, country representative of Fil-Am TV Network to hold its first organizational meeting in the Philippines at Resorts World on May 8, 2022.  Carl Magno was the former President/CEO of Living Asia Channel and producer award winning TV Show  Living Asia and Lakbay TV before he migrated to the US and established the Fil-Am TV Network in Las Vegas.  

[Present Philippine Consul General in Los Angeles Edgar B. Badajos and Carl Magno, President CEO of Fil-Am TV Network, Las Vegas, Nevada]

 

One of the initiative being advocated to be produced by the by Fil-Am TV Network in the Philippines, is a one season 13 episode of the proposed show: “Mag Negosyo Tayo sa Amerika”, a magazine type business TV Show.  The first segment of the show shall be produced in Las Vegas, Nevada with international TV Host Queen Corazon Yellen Armenta to feature, places, people, event and, the Philippine Chamber of Commerce in the different cities and states in the US including its members and Fil-Am businesses in US. 

[From left:  Daryl Rubica, Top Sales Manager of Brittany Properties; Carl Magno, President/CEO of Fil-Am TV Network, Las Vegas; Ponce Dela Cruz and Roy R. Luga at Resorts World Manila during the organizational meeting of Fil-Am TV Network in the Philippines]

The second segment of the show shall be produced in the Philippines featuring ready to export products at the Department of Agriculture’s Agribusiness and Marketing Assistance Service (AMAS) and its manufacturers.  The objective of the first segment is to establish and propagate direct engagement with Fil-Am manufacturers and distributors of commercial products in the US, to introduce and distribute Philippine made products displayed at Agribusiness Marketing Assistance Service of the Department of agriculture tot he American market.  Among others, the show’s objective is to entice Filipinos (Fil-Ams) who migrated abroad and to different countries to invest in Philippines.  the show likewise aims to foster unity and expand networking of stakeholders internationally.   

 

[Agribusiness Marketing Assistance Service (AMAS) Head Joyce Benco with Producer/Publisher Roy R. Luga, Country Representative of Fil-Am TV network Las Vegas, Nevada]

In meeting held on May 12, 2022 with AMAS officials headed by Joyce Benco with   Minky M. Alba and Jasmin Sarmiento,   it was agreed that the group  shall come up with a pilot episode featuring DA-AMAS and its products to be produced by the jointly Producer/Publisher Roy R. Luga and DA-AMAS. Producer Luga shall prepare the script and the storyboard for the pilot episode. It was suggested that the host shall come from the in-house talent of DA-AMAS considering that it is the AMAS talent in charge of the showroom, who is more familiar with the arrangements and products displayed fro promotion and marketing.   Moreover, it shall also lessen production cost since the project has no regular funding as yet.

The pilot project to be produced including the entire project package shall be presented to the stakeholder in its June 2022 general meeting.  It shall subsequently be presented to the   Department of Agriculture hierarchy as DA-AMAS, Fil-Am TV Network Las, Vegas and the Stakeholders' joint project for programming.

FIL-AM TV Network,  airs the program of the Philippine Consul General in Los Angeles: "Consular Matters". It has approximately 19 million viewers worldwide, half of that is essentially in America, practically 53% and about 70% of that number is in California and Nevada. It has a linear TV Channel that airs on FREE TV (via KGNG 26.8 Las Vegas), ROKU, PZAZ.TV, HeroGoTV, The Daily Motion app, and its very own Livestream service on www.filamtv.us.  Additionally, VIDEO ON DEMAND” programs are readily available on the internet. From YouTube, Vimeo, BingeNetworks.TV, Samsung and LG Smart TV, ROKU, Amazon Fire TV, Facebook, Instagram, www.filamtv.us, just to name a few.  Please see our MARKETING AVP at Vimeo.

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“The Fil-Ams and the Asian Americans Advocacy”

"It was not planned. It might have been God’s will. What is supposed to be a casual courtesy call marks a beginning of an advocacy in foreign relations by the three ladies and the Consul General  . . ."

It was on Thursday, February 28, 2019, when three Fil-Am women arrived at the Philippine Consulate General’s Office at 3435 Wilshire Blvd # 550, Los Angeles, to pay a courtesy call to Consul General Adelio Angelito S. Cruz.  The first one to arrive was Corazon Ugalde Yellen Armenta, the current Mrs. Asia USA, California and Chief Executive Officer of CorazonProduction Company followed by Hilda Tiu Mauro, founder of Gasa Charities, Incorporated with  Virgelia Villegas of Virgelia Productions, the producer of Miss Asia USA Beauty Pageant soon arrived. 

Despite his hectic schedule, Consul General Cruz extended his stay to hear what is in store with these three women’s advocacies.  What is supposed to be a mere courtesy call has turned into a beginning of an advocacy campaign to unite Filipinos and other Asian Americans in the United States to promote arts and culture and its evolution to the rest of the world. 

While Asian Americans comprise only more than five percent of the entire US population, they have the highest educational qualification among America’s major racial categories including Filipinos population. Asian Americans also made significant contributions to the American economy. In 2012, it was reported that Asian Americans own 1.5 million businesses, employ around 3 million people who earn an annual payroll of around $80 billion. [Adam, Shar (May 3, 2012). “Growing Asian-American Communities Underrepresented”]. 

“Philippines has been the host of the last ASEAN meeting in the Far East and if this could be a way to spread and further bond our relations among  Asian countries beyond its shore and in the Far East, it would be an honor for the Filipino Americans to lead this advocacy," Corazon said.  

“America is still the center of gravity in the arts and entertainment industry with Los Angeles, California at the center stage.  This is where Hollywood, Universal Studio, Disneyland, among others, can be found and the Oscars Award, Grammy, Los Angeles Fashion Week is being held.  If we can train and develop Filipino, Asian and other nationalities’ talents to excel in the field of education, arts, film and other fields of expertise and for them to compete in America - Filipinos and the Philippines including Asians and their respective countries can also be known the world over.  In effect, they can promote their respective countries as well”, Corazon further added.  

Recently, Armenta established  Corazon Productions with Hilda Tiu Mauro, founder of Gaza Charities Inc. (which mission is to establish a library in Guihulngan, Negros Oriental, Philippines, to support the educational needs of the school children in the Philippines),  as the latter’s fiscal sponsor.  Corazon intends to produce a series of events to propel her advocacy to develop  Filipino, Asian  Americans’ talents and at the same time raise funds to support Gasa Charities Inc. ’s mission.

On the other hand, Virgelia Villegas, CEO of Virgelia Productions, Inc., is producing beauty pageants promoting multi-cultural talents for the past  31 years.

After hearing the three ladies, the Consul General said: “I guess we should meet again to discuss further details on what we can do to propagate this advocacy”.

This is the kind of a diplomat who goes beyond promoting his country but also its neighbors as well, as its regional partner. A career officer of the Department of Foreign Affairs for over two decades,   Consul General Adelio Angelito S. Cruz was conferred the Gawad Mabini Award, with the rank of Dakilang Kamagong (Grand Cross) by President Rodrigo Duterte on September 13, 2017 for his efforts in facilitating the mass repatriation of over 5,800 Overseas Filipino Workers from 2014-2016 in Libya, prior to his arrival in Los Angeles in 2016.

Thus, what is supposed to be a casual courtesy call marks a beginning of advocacy in foreign relations by the three ladies with the Consul General.